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Research

Research

RESEARCH ANALYSIS

The research presented in this study was conducted for a course titled "Research for Public Relations." This is a course designed to identify, characterize and evaluate stakeholder groups and alternative channels of communication. It includes formal research procedures including sampling, instrument design, information gathering, data processing, analysis, and reporting.

My client for this project was the Opelika Chamber of Commerce. The Opelika Chamber of Commerce is a voluntary association whose membership is comprised of companies, civic leaders, and individual business people. Before I began my research, I first met with my client to discuss topics the OCC wanted more information on. My client wanted to know more about the events the Chamber holds and what its members liked and disliked.

Based on this information, I developed a survey through Qualtrics and sent it out to the OCC members. The survey consisted of multiple choice, close ended, open ended, likert-type scale, semantic differential, inventory, demographic, and rating questions.

The events surveyed were: Women’s Business Council, Business After Hours and Connections. The survey consisted of multiple choice, close ended, open ended, likert-type scale, semantic differential, inventory, demographic and rating questions. To learn more about this research and the data I collected, click the link below.

View My Research Analysis